Showing posts with label luxury. Show all posts
Showing posts with label luxury. Show all posts

Elegance and luxury at Fasano hotel in São Paulo


Fasano hotel - entrance and logo, photo by Eliana Souza

The Fasano family is recognized in São Paulo by his long term legacy and contributions for the history of gastronomy and entrepreneurship in the city. For more than hundred years they left their mark of sophistication and attention to details.

 Rogerio Fasano, onwer of Fasano hotel and restauranteur
photo by 7º Paladar

The boutique hotel Fasano, located in the trendy neighborhood of Jardins, is an evidence that the Italian traditions are still kept in good shape by the fourth generation of the family. Rogério Fasano, owner and all-eyes of the business, has allied the high gastronomy practiced at the respectable Fasano restaurant with exclusive hospitality.

Modern architecture that mixes bricks imported from England and travertine marble 
photo by Eliana Souza

Inaugurated in 2003, the hotel building is a result of Rogerio´s dreams put into practice by the renowned architects Marcio Kogan and Isay Weinfeld. Kogan mixed nobel materials like wood, travetine marble and bricks imported from England to create the ecletic construction. Weinfeld complemented with discreet and elegant interior decoration by integrating leather chairs with antiques to bring the 30-40´s air that Rogerio Fasano would like to point out.


Lobby with a bar, photo by Eliana Souza

At the entrance, the guest is suprised by a double height lobby with a bar, that creates an envolving and cozy atmosphere. The check-in and check-out desk was moved to the back and reached by two aisles surrounded by modern fireplaces. Each side leads to the two main attractions of the building: the sophisticated Fasano restaurant and the intimist Baretto bar.

The reserved Baretto is an invitation for great drinks and high quality live music shows mixing bossa nova and jazz. Brazilian celebrities like Caetano Veloso, Bebel Gilberto and Gal Costa have featured there.

Fasano restaurant, photo by Edna Marcelino

On the other side stays the stunning Fasano restaurant where the talent of Rogério Fasano for leadership and staff training shines. Nowadays he owns a list of recognized restaurants including Parigi, Gero, Forneria San Paolo, Nonno Ruggero, however Fasano is the jewel of the crown.



The same care and whim are devoted to the hotel. The large 60 suites settled in 19 floors have windows with views of the residential neighborhood, wooden floors and abuse from modernist furniture. The staff, comprised by a sharp team of collaborators and two expert concierges, is trained to offer impeccable personalized services that should surpass the expectations of the high-end, influential and VIP guests.

Oscar Freire St. sidewalk, photo by Estudio Capanema

Despite being established in a calm street, the hotel is walking distance to all stylish boutique stores at Oscar Freire street and surrounded by antique shops, art galleries, cafes, restaurants and night clubs.
Interesting to observe that the Vittorio Fasano street, where the hotel is settled, was totally renovated by the owners, who invested extra money to land the electric wires and plant trees on the way to beautify the spot.

The outstanding swimming pool at Fasano Rio de Janeiro, in Ipanema 
photo by BTLA


Fasano Las Piedras, in Punta Del Leste, photo by e-architecture 

The Fasano group has continued his expansion by inaugurating other charming hotels in Rio de Janeiro and Punta Del Leste, in Uruguay. The daring eco-chic Fasano Boa Vista was inaugurated last 2011 in partnership with José Auriemo Neto, owner of JHSF group, that works with real estate businesses for wealthy customers.

Fasano Boa Vista, view from one of the suites, photo by casafashionista

The hotel is settled inside a gated comunity of high-end country houses, located in the city of Porto Feliz, just 102 kilometers away from São Paulo city. The design of the project was made by Isay Weinfeld and  it mergers the concept of relax with subtil casuality in the rural environment surrounded by native forest, tennis courts, golf courses, equestrian center and of course the unbeatable gastronomy of the brand Fasano.


Hotel Fasano - Rua Vittorio Fasano, 88 - São Paulo
www.fasano.com.br


Eliana Souza - SPin Brazil Tours













Ferrari, the mythic piece of art

When we talk about experience in tourism it seems that we have a vague understanding of what it would represent for the tourist. For some a real experience could be described as an accurate mix of numerous details that provoke a explosion of sensations.

A good example is a visit to the city of Modena, close to Bologna, one of the weighty centers of the automotive industry in Italy. Although the neighborhood is home of several car manufacturers like Pagani, De Tomaso and Maserati, the sparkling star is the presence of the mythic Ferrari factory and its unbelievable museum located in the nearby Maranello.

                                        The historical first factory with  terracota tiles and logo - photo by Eliana Souza

Focused entirely in details to empower the Ferrari brand, the museum has the merit of offering either technical information or entertainment to tourists and fans in a funny way. The attention of the visitors is often grabbed by the precise use of the space and the creative style the masterpieces are displayed.



                                                         
                                                                         Ferrari museum - entrance - photo by Eliana Souza

simulator for virtual driving  - photo by Eliana Souza

models from different phases and periods - photo by Eliana Souza

La Ferrari - photo by Eliana Souza

The cherry of the cake is the Victories Hall where the F-1 super Ferraris are in exhibition. Like a championship room this one leads you to the Grand Prix environment and makes you feel like a racing driver. 



The Formula I cars at Victories Hall - photos by Eliana Souza

The factory and track tour taken in a exclusive bus is a good complement of the visit. However it should be booked in advance and can be taken only in two times: 12:30pm and 1,30pm. As photos and video shootings are not allowed, the visit stirs the tourists imagination much more and contributes to reinforce the mythic aspect around the prancing horse brand. 


                                         
 

Interactivity, astonishment, content in the right – who needs more to dream with a Ferrari? Nevertheless it can go beyond. Around the museum there are companies where you can try a real short driving experience to feel like a priviledged owner. Models like the F430 or F458 can be rented per hour.




Ferraris parked and waiting for visitors interested in driving experience - photos by Eliana Souza

When the instructor guides you for the right streets in the surroundings teaching you how to operate the shift sticks in the steering wheel of the convertible California, you will feel in heaven.  When he orders you to push the accelerator and you listen to the sound of the powerful engine, you instantly understand why Ferrari well succeeds on arousing passion and raising emotions. At least for some seconds you can observe the other drivers in ordinary cars looking at you with envy and respect. It is just a dream, however you smile and promise to yourself that you will certainly come back.

If you have short time, but is crazy by speed, take the opportunity to explore the region in a full-day tour including Ferrari, Lamborghini and Ducati motorcycles factories, offered by Motorstars (www.motorstars.org). Francesco Bini, a former employee of Ferrari, can pick you up in a comfortable premium van, book the visits and select the best content to surprise you and make your experience really unforgettable.

Ferrari museum: http://museo.ferrari.com
Dino Ferrari 43, in Maranello, around 18 km from Modena, Italy


Eliana Souza - SPin Brazil Tours

São Paulo, the second city in number of millionaires in BRICS


Brazil marks presence among the top ten large millionaires cities within BRICS, according to a report issued by WealthInsight, a British consultancy company which researches data about the wealth sector.

The report analyzes and points out the growth of wealth in the emerging markets by covering thirty cities. It considers the high net worth individuals, which means people who have 30 million dollars or more. The ranking is:
1 Beijing - China 1,318
2 São Paulo -  BRAZIL 1,310
3 Shanghai - China 1,028
4 Moscow - Rússia 821
5 Mumbai - Índia 577
6 Hangzhou - China 563
7 Rio de Janeiro - BRAZIL 550
8 Shenzhen - China 377
9 Belo Horizonte - BRAZIL 330
10 Brasília - BRAZIL 321
source: WealthInsight (Dec.2012)

Although China reaches the first place with Beijing and third place with Shanghai, respectively, São Paulo shows up in an expressive second place with 1,310 high net worth individuals, which represents more millionaires than in San Francisco, Washington and Miami together.  

Besides Sao Paulo, the cities of Rio de Janeiro, Belo Horizonte and Brasilia are mentioned among the top ten. In total, Brazil appears with nine cities, surpassing India, with five as well as Russia and South Africa, both with two.   

The forecast is that the millionaire population will grow fast in emerging markets, impacting directly the luxury market globally.