When we
talk about experience in tourism it seems that we have a vague understanding of
what it would represent for the tourist. For some a real experience could be described as an accurate mix of numerous details that provoke a explosion of sensations.
A good example is a visit to the city of Modena, close to Bologna, one of the weighty centers of the automotive industry in Italy. Although the neighborhood is home of several car manufacturers like Pagani, De Tomaso and Maserati, the sparkling star is the presence of the mythic Ferrari factory and its unbelievable museum located in the nearby Maranello.
The historical first factory with terracota tiles and logo - photo by Eliana Souza
Focused entirely in details to empower the Ferrari brand, the museum has the merit of offering either technical information or entertainment to tourists and fans in a funny way. The attention of the visitors is often grabbed by the precise use of the space and the creative style the masterpieces are displayed.
simulator for virtual driving - photo by Eliana Souza
models from different phases and periods - photo by Eliana Souza
La Ferrari - photo by Eliana Souza
The cherry
of the cake is the Victories Hall where the F-1 super Ferraris are in exhibition. Like a championship room this one leads you to the Grand Prix environment and
makes you feel like a racing driver.
The Formula I cars at Victories Hall - photos by Eliana Souza
The factory and track tour taken in a exclusive bus is a good complement of the visit. However it should be booked in advance and can be taken only in two times: 12:30pm and 1,30pm. As photos and video shootings are not allowed, the visit stirs the tourists imagination much more and contributes to reinforce the mythic aspect around the prancing horse brand.
Interactivity,
astonishment, content in the right – who needs more to dream with a Ferrari? Nevertheless
it can go beyond. Around the museum there are companies where you can try
a real short driving experience to feel like a priviledged owner. Models like the F430 or F458 can be rented per hour.
Ferraris parked and waiting for visitors interested in driving experience - photos by Eliana Souza
When the instructor
guides you for the right streets in the surroundings teaching you how to
operate the shift sticks in the steering wheel of the convertible California, you will feel in heaven. When he orders you to push the accelerator and you listen to
the sound of the powerful engine, you instantly understand why
Ferrari well succeeds on arousing passion and raising emotions. At least for
some seconds you can observe the other drivers in ordinary cars looking at you with envy
and respect. It is just a dream, however you smile and promise to yourself that you
will certainly come back.
If you have
short time, but is crazy by speed, take the opportunity to explore the region in a full-day tour
including Ferrari, Lamborghini and Ducati motorcycles factories, offered by
Motorstars (www.motorstars.org). Francesco Bini, a former employee of Ferrari,
can pick you up in a comfortable premium van, book the visits and select the best content to surprise you and make your experience really unforgettable.
Ferrari museum: http://museo.ferrari.com
Dino Ferrari 43, in Maranello, around 18 km from Modena, Italy
Eliana Souza - SPin Brazil Tours
Ferrari museum: http://museo.ferrari.com
Dino Ferrari 43, in Maranello, around 18 km from Modena, Italy
Eliana Souza - SPin Brazil Tours
