Showing posts with label Vila Madalena. Show all posts
Showing posts with label Vila Madalena. Show all posts

São Paulo in the words of the French journalist Jean-Pierre Chantial, Le Figaro



São Paulo : rendez-vous avec la démesure

         

Publié le 02/05/2014 à 18:01

Le 12 juin, la capitale économique du Brésil applaudira le match inaugural (Brésil-Croatie) de la Coupe du monde de football. Cinq autres rencontres suivront. Visite d'une mégapole avant-gardiste en quelques spots exemplaires.


On l'imagine immense, désordonnée, poussée trop vite, fêtarde mais quand même aux aguets. Elle est tout cela et bien plus encore. «São Paulo est depuis toujours à l'avant-garde des villes brésiliennes. C'est ici que les choses se passent, que se créent les tendances de la mode, de l'économie, des arts. São Paulo invente demain, à la manière d'un New York version latine», résume Jean-Philippe Perol, directeur Amériques d'Atout France, l'organisme de promotion de l'Hexagone, et surtout pauliste de cœur depuis des décennies.
Avant de toucher la piste de l'aéroport Guarulhos, l'avion survole des tapis de quartiers hétéroclites, des entrelacs d'autoroutes à huit voies et de chemins de terre, des forêts d'immeubles. Cela dure une éternité. São Paulo joue la démesure et empile les records: étendue (plus de 1500 km2, cinq fois Paris et sa banlieue), population (19 millions pour l'agglomération, soit 10 % des Brésiliens), armée de va-nu-pieds, on ne les compte plus, cabriolets pour frimer et voitures blindées, ça rassure, boîtes de nuit (plus de 2 000) et fête a gogo, pizzas (1 million avalées chaque jour), prisons bondées (190.000 détenus), gratte-ciel (2 578, chiffre officiel) et des milliers de peintures murales, cris de guerre ici, œuvres d'art là-bas. Son vertige est sans limites.
• Passion foot
Alors, commençons par le point zéro de la ville. Place de la cathédrale Saint-Paul, là où, le 25 janvier 1554, douze jésuites posent la première pierre de leur mission. C'est l'épicentre de São Paulo, là où les cloches sonnent à la volée, où un orgue immense joue pour le ciel chaque après-midi. Une stèle rend hommage aux pères fondateurs, sur le vaste parvis tiré comme un tapis de pierres devant le grandiose édifice. À l'ombre des palmiers géants qui l'encadrent, des religieuses pressant le chapelet, des musiciens tendant la sébile, des mauvais garçons et des vendeurs de fausses Marlboro. De crack aussi. Tout autour, file la foule. Pas pressés, mode comme à Manhattan ou Paris, téléphone portable et tablette prêts à être dégainés, têtes blondes et visages cuivrés des Indiens guaranis, peaux noires et toutes les nuances intermédiaires. Le fameux miracle du métissage brésilien est au rendez-vous.
Ainsi court São Paulo, pour imposer sa loi des affaires, celle qui en fait la capitale économique du Brésil. Elle produit le quart de sa richesse et abrite 60 % de ses grandes fortunes. Ajoutons une évidence, le joyeux ADN des gens du Sud. Sourire et on fait amigo avec le voisin de bus, le serveur du café, le vendeur de jus de canne. À condition d'oublier le nombre effarant des habitants de la rue, on croirait presque à l'harmonie.
En janvier, une favela pour 500 personnes est née de tôle et de cartons en quatre jours sur le parking d'un hôpital. De son côté, la Fifa visitait l'Arena où joue habituellement l'équipe des Corinthians et l'a déclarée apte pour la Coupe du monde. Ouf. Grâce au ballon, toutes les strates de la société pauliste vibrent à l'unisson. Soutier à la peau sombre sur un chantier pour 400 dollars par mois ou cadre sup blanc formé aux États-Unis, dix fois mieux payé, cela change la vie, pas la passion foot. L'un et l'autre savent que le premier match jamais joué au Brésil l'a été ici, en 1894, jubilent avec les 1282 buts du roi Pelé ou les exploits du gamin Neymar, rêvent d'une sixième étoile de champion du monde sur le maillot des Auriverde…

• Charcuteries italiennes
Démonstration au Museu de futebol, installé au stade municipal, petit bijou Art déco. Fous de foot, bienvenue au paradis, guidé par un Pelé virtuel. Images des grands matchs, expo de ballons, gestes d'anthologie, fiche des clubs brésiliens et des joueurs qui marquèrent l'histoire… il y a tout, même des animations pour les bambins.
Devant le stade, une esplanade et un marché alimentaire quotidien. Tout au bout sont installées des échoppes pour grignoter sur le pouce, dont une tenue par une famille japonaise. Elle sert des beignets garnis avec ce qu'on aime, fromage, crevettes, légumes, viande. Une spécialité italienne à l'origine, piquée par la communauté nipponne. Les deux plus grandes migrations de São Paulo tiennent sur ce minicomptoir ouvert à tous les appétits.
L'appel aux papilles touche son Graal au marché municipal. L'immense halle couverte, murs de brique et toit de verre, abrite 250 étals sur 12.600 m2. Charcuteries et fromages italiens en force. Trois millions de Paulistes revendiquent des ancêtres venus de la Botte pour brûler le café à la fin du XIXe siècle. En mezzanine avec balustrade, on admire l'aimable bousculade et le ballet des ménagères d'en bas. Une vingtaine de mammas, entourées de fistons aux ordres, touillent les marmites et grillent la bruschetta comme à Napoli. Il suffit de lever la main pour voir arriver une portion d'ogre. Moins de 10 euros nourrissent la famille. L'amabilité et la sincérité, c'est cadeau.
Ce soir, pour prolonger la magie, grimper au sommet de la tour Italie (46 étages), gloire de la communauté. Le restaurant-bar du sommet offre une vue éblouissante à 360°.

• La folle vie des murs
Retour au niveau du bitume. Malaise à voir le nombre de ceux qui y vivent jour après nuit. Toutes les vitrines de plain-pied sont barricadées, c'est un signe. Le soir, certaines ruelles passent aux mains des laissés-pour-compte, assez volontiers foncés de peau. Ils interpellent les passants, boivent au goulot et se provoquent de clan à clan. Les voitures glissent, vitres teintées, portes verrouillées. Au petit matin, ils insulteront les camions de la volerie et fileront faire la manche un peu plus loin.
Autre surprise, la folle vie des murs. Le «street art» consiste à peindre des fresques géantes, parfois grandioses, sur les façades aveugles. A minima, les oiseaux de nuit armés de brosses barbouillent à la va-vite un cri militant: «C'est moi, donc c'est toi», admettons, «F… la police», un classique, «L'Art n'est pas un crime», on est d'accord. Et de vrais tableaux, façon BD, peinture naïve ou réaliste, scènes abstraites. Très souvent bluffants.
Aboutissement génial de ces élans à Beco do Batman, une enclave du quartier étudiant de Madalena. Ruelles étroites jamais bien droites aux façades totalement peintes, sans cesse repeintes. Tourbillon fantasque de formes et de couleurs, de rêves et d'envies. Magnifique. «Jadis, les grands architectes signaient le look de São Paulo. Aujourd'hui, ce sont les peintres de rue qui remplissent cette mission, avec des stars comme Nina Pandolfo, Minhau, Chivitz, etc.», ajoute Jean-Philippe Perol.
Pour faire durer le plaisir, pousser à deux pas jusqu'au carrefour des rues Aspicuelta et Mourato. À chaque coin, un bistrot avec sa terrasse. Ce sont les plus bobos de São Paulo. La bière y coule à flots et les écrans géants captent toutes les attentions. Ce sera un des hauts lieux de la Coupe du monde de foot.
• L'avenue Paulista
Impossible de ne pas arpenter l'avenue Paulista. On parle des «Champs-Élysées de São Paulo». Rien à voir, sauf la largeur de la chaussée et la mémoire, quand les barons du café alignaient leurs somptueuses villas. Disparues. Place aux immeubles signés des grands architectes pour les banques, compagnies de téléphonie, boutiques chics et restaurants aux goûts et tarifs du jour. Tout le monde n'a pas les moyens. Sur le trottoir, impeccable ballet des cols blancs vissés à leur smartphone et des fashionistas multipliant les effets de sacs. Regards croisés. La beauté métisse traverse le miroir des destins en un claquement de stiletto. On dirait celui d'un fusil d'assaut.

Carnet de route

Y aller: Plusieurs vols quotidiens directs à destination de São Paulo sont assurés par Air France au départ de Paris. Ils durent 11 h 30. À partir de 973 € en classe économie, 1 952 € en classe premium et 3 600 €  en classe affaires.  Tél.: 36 54 et www.airfrance.fr
Formalités: Pas de visa exigé.  Passeport valide six mois après la date de retour.
Heure: Quand il est midi en France, il est 7 heures  à São Paulo.
Argent: Argent. Le real (pluriel, reais).  Un euro = 2,60 R. Un R = 0,45 €.
Se loger: Le Novotel Jaragua présente l'avantage d'être posé en plein centre-ville, à deux pas de la cathédrale ou du marché. Établissement fonctionnel de 415 clefs.  Son hall d'accueil et ses couloirs sont décorés par les photos noir et blanc des personnalités qui l'ont fréquenté. Impressionnant.  À partir de 100 € la chambre double. Tél.: + 55 11 28 02 70 00  et www.novoteljaragua.com
Hôtel Unique. Une architecture étonnante, souvent comparé à une tranche de pastèque renversée. Intérieur contemporain pour 105 chambres  et suites. Effet «waou» garanti. Compter autour de 400 € la chambre double. 4 700 Jardim Paulista.  Tél.: + 55 11 30 55 47 00  et www.hotelunique.com.br  Hôtel Fasano. Cet établissement pour young, rich  et beautiful enchante au minimum le regard.  60 chambres seulement et ambiance chicissime.  À partir de 600 € la chambre double. 88 rua Vittorio Fasano.  Tél.: + 55 11 38 96 43 34 et www.fasano.com.br
Se restaurer: Skye, sur la terrasse de l'hôtel Unique. Piscine éclairée de rouge, vue grandiose sur la ville et rendez-vous de toutes ses beautés. Ambiance chic et glamour. Cuisine soignée à tendance niponne et occidentale. Compter autour de 50 €.  Avenida Brigadeiro Luis Antonio.  Tél.: + 55 11 30 55 47 10 et www.hotelunique.com.br 
À côté de l'hôtel Novotel, une ruelle, Avantandava, aligne trois restaurants italiens, qui appartiennent  à la même famille, les Mancini. On choisit son style, entre bar à pâtes, table avec musique et carte gastronomique. Partout, jambons suspendus, photos des aïeux et statues de la Vierge. C'est copieux et excellent. Entre 10 € et plus de 50 €.  Tél.: + 55 11 32 56 43 20  et www.famigliamancini.com.br

30 things to do in São Paulo

Valuable tips from Jenna Francisco with her outsider/insider vision about São Paulo city and its attractions: 
- from thisismyhappiness.com
a.k.a. “reasons to get inspired to visit São Paulo” because this is one cool city! If you are looking for things to do in São Paulo, this list is a great place to start. I started to travel to São Paulo in 2000, to visit my then-boyfriend, a São Paulo native who had returned to Brazil after living in the U.S. for one year. That guy later became my husband, and the last 13 years have included annual visits to Brazil to spend time with his family. With locals showing me around, I have an “insider’s view” of sorts.
Despite all these visits, I haven’t even scratched the surface of things to do in São Paulo, especially when it comes to the city’s amazing nightlife (hey, I have two kids!). Besides some serious nightlife, the city is also known for food, markets, architecture, and museums, all of which you will find in the tips below. However, one tip I want to mention but didn’t add since I haven’t done it is the Ciclofaixas de Lazer, or “leisure cycle lanes,” that open on Sundays from 7 a.m. to 2 p.m. and include places to rent bikes. These 30 km of car-free biking paths are on some of the city’s best streets and connect to city parks.
sao paulo houses
The view from my sister-in-law’s apartment


For the average visitor, it can be hard to know what to do in São Paulo. It’s not the most tourist-friendly city because it’s spread out, parts of it are unsafe, and it doesn’t have one central location where all the action can be found (unlike the beaches of Rio, for example). However, the following list will give you some great ideas of what to do in São Paulo, especially if you want what the locals might enjoy and what is not going to break the bank.
30 Things to Do in Sao Paulo, Brazil, the largest city in South America

Culture, Architecture, Museums, and More

1.  Samba Saturday

This is a must! Live Samba music is played in many of the city’s bars on Saturdays. Eating lunch, having drinks, and dancing to live Samba is a way for Paulistanos to relax after a busy workweek. The best place to experience live Samba and traditional Saturday food (feijoada) is Bar Samba in Vila Madalena. It opens around 1:00-1:30 p.m. and stays open until late at night, but get there early to get a table and eat their excellent feijoada (the traditional Brazilian feast of beans, rice, dried meat, kale, farofa, and oranges). The interior is an old house that was converted and decorated with colorful painting on the walls. The crowd is fun, but remember–don’t bring your inhibitions. Instead, talk to people, try the various caipirinhas, and dance!

2. MASP (Museu de Arte de São Paulo)

MASP
São Paulo has many great museums, but MASP is the city’s best art museum. It holds the finest collection of Western art in Latin America and hosts fantastic temporary exhibitions.  Tuesdays are free to the public, but coming here on a Saturday is fun, as you can see in #3 below:

3. Antiques + Handicrafts + Street food

antiques market Sao Paulo
On Saturdays, the area around MASP on Avenida Paulista hosts two great outdoor markets. The space under the museum becomes a huge antiques market, and the space across the street is a handicrafts market where great street food is sold.
street food brazil

Cashew juice and an esfiha: hot bread stuffed with escarole and cheese

4.  Experience the city’s nicest architecture

niemeyer sao paulo

One of Niemeyer’s many gravity-defying designs, this space is used mostly by young people in Ibirapuera park. 
Photo credit: Wallyg on Flickr

One of the 20th century’s greatest architects, Oscar Niemeyer, was Brazilian, and there are several places where you can see his work in São Paulo. The most striking features of his work are curving lines (which he likened to a woman’s body) and creating the effect of defying gravity. These interesting buildings are a nice break from the seemingly endless white apartment towers so typical of São Paulo. Specific places to see his work follow (see #5, 6, 7, 16), but besides modern architecture, the city has some nice, if run down, examples of colonial and historic architecture.

5.  Parque Ibirapuera

things to do in São paulo
Ibirapuera Auditorium, designed by Niemeyer; photo credit Ndecam on Flickr.

Parque Ibirapuera is the city’s largest green space and one of the largest city parks in Latin America. There is plenty to do here…paths to walk or bike or people watch, museums, Niemeyer architecture, a lake, and more.

6.  Museu Afro-Brasil

Museu Afro Brasil
This is one of the nicest museums in the city, which is saying a lot because São Paulo has several excellent museums. It is housed in another Niemeyer designed building. When I was there, the information was only in Portuguese, but even if that’s still the case, the exhibits of the history of African culture in Brazil are fascinating.

7. Latin America Memorial

Latin America Memorial
The blood of Latin America, honoring the sacrifices and struggles of its people

The Memorial da América Latina is a complex of buildings designed by Niemeyer to honor the struggles of the Latin American people and provide a place where celebrations or public events can take place. The buildings include a library, research center, displays of art including Latin American folk art, and the Brazilian Center for Latin American Studies. It makes a nice place to walk around and notice the interesting features of the architecture, but be sure to go inside the buildings if possible.

8.  Pinacoteca do Estado

museum sao paulo pinacoteca
Another lovely museum in São Paulo, the Pinacoteca houses a huge collection of Brazilian art that serves as a visual story of the country’s history and cultural evolution, as well as a nice collection of 19th century French sculpture. The museum has a beautiful café downstairs and is connected to Parque da Luz, a public park that includes outdoor sculptures and a European-style garden area (that are shared with some unusual characters).

9. Soccer Museum

 soccer sao paulo
The Museu de Futebol is located in Estadio Pacaembu, one of the city’s largest soccer stadiums. If you love soccer, you will enjoy the vintage soccer displays, interactive exhibits, and celebrations of World Cup history and Brazilian soccer stars. As you exit, there is a nice gift shop and a café with live music on most weekends. Admission is about $3 and the museum is open Tues.-Sun.

10.  Benedito Calixto all-day market on Saturdays

art market sao paulo
Besides Samba Saturday (see #1 above), this is my favorite thing to do on Saturdays in São Paulo. The Calixto outdoor market goes all day on Saturdays, with antiques and handicrafts vendors starting in the morning and live music and dancing starting around noon in the market’s central food court. The live music is chorinho, a very Brazilian style of music that is samba-influenced, and many people go to the market just for this.
street food brazil
The food court sells dried fruits, nuts, coconut water, acarajé and other traditional food from Northeastern Brazil, traditional Brazilian sweets, and healthier versions of esfihasand other traditional Brazilian snacks, including a whole-wheat esfiha stuffed with escarole and tofu.
Brazil SP 2012 038
The area around the Calixto market is fun to explore. The streets that immediately surround the market have quirky shops and small restaurants, and the nearby street Teodoro Sampaio is full of shops selling traditional Brazilian instruments (fantastic!).

11.  Street art

street art sao paulo

A large mural by Rui Amaral, a multimedia artist and leader of the city’s street art movement.

São Paulo is considered one of the best cities in the world for the development of creativity in street art. The city’s streets are filled with wonderful examples of street art, especially in the city center, but for some of the best, visit the area of Vila Madalena (see #19), especially Beco do Batman (Batman’s Alley), off Rua Harmonia just before Rua Luis Murat.

12. Ipiranga

what to do Sao Paulo Ipiranga
Ipiranga was built in 1895 to preserve 400 years of Brazilian history and houses old maps, photographs, paintings, and furniture. It is located inside an impressive Neo-Classical palace with European-style gardens. Unfortunately, Ipiranga is located far away from the center but is accessible by bus and metro.

13. Butantan


Butantan
One of the largest biomedical research facilities in the world, Instituto Butantan was founded in 1901. It is open to the public and provides a nice place to walk, see snakes in the serpentarium, and learn about the development of vaccines and anti-venom.

(Downtown)

14. Municipal Market

municipal market sao paulo

Caju fruit for sale at the Municipal Market. Photo credit: Wallyg on Flickr

The huge municipal market in downtown São Paulo is not to be missed, partly because it is housed inside a lovely neo-classical building with stained glass windows, but also because of the array of food sold there. In the area around the market, be safe–don’t bring valuables with you, and keep a close eye on your belongings. It is not far from #15 and #16 below, and the nearby streets are run down but include many of the city’s grand old buildings.

15. Praça da Republica Market on Sundays

live music in Brazil
One of the largest outdoor markets in São Paulo, this one is full of artisans and a nice selection of food vendors selling freshly made treats from Northeastern Brazil. There are small tables where you can sit with your snack and drink and enjoy live music. The market takes place in the square surrounding one of the city’s beautiful old buildings. If you come by subway, get off at the Republica station.

16.  Copan

sao paulo architecture
Another of Niemeyer’s famous designs, Copan is a well-known image of São Paulo because of the tall building’s characteristic curve. It is actually an apartment building that has been home to many wealthy and artsy Paulistanos but has become more run-down over the last couple of decades. It’s worth a look, but an even better option is to visit the nearby Italy Building (Edifício Itália) and go to the top floor Terraço Itália restaurant for a panoramic view of the city, including Copan, especially at sunset. Access is free Monday-Friday 3:00-4:00, but you may have to pay a cover charge and buy a drink if you go at other times. My husband’s father was the manager of this restaurant, so I have heard many stories about it.

Cool Neighborhoods & Streets

17. Avenida Paulista

Avenida Paulista
Avenida Paulista is the city’s grandest boulevard, filled with a fun mix of historic and modern buildings and plenty of shopping, nightlife, museums, and a native forest in Parque Trianon (across from MASP, #2 above). The world’s largest gay pride parade takes place here in May/June. It’s also supposedly the most expensive real estate in Latin America. The whole avenue runs along a subway line and is therefore easily reached by public transport.

18.  Stay on Alameda Santos

Next to Avenida Paulista is Alameda Santos, a bit less busy but a central location for renting an apartment through Homeaway or a similar site.

19. Vila Madalena

vila madalena

A block party in Vila Madalena. Photo credit: Fora do Eixo on Flickr.

Vila Madalena is an artsy neighborhood with nice art galleries, arts & crafts shops, and bookstores and with great nightlife in its restaurants, corner bars, and botecos (small bar/restaurants). Come here for samba, as mentioned in #1 above, or just mingle with locals enjoying live music and petiscos (tapas) at the botecos.

20. Bixiga

Preparing food with Italian traditions in Bixiga. Photo credit: Andrea Matarazzo on Flickr.

Preparing food with Italian traditions in Bixiga. Photo credit: Andrea Matarazzo on Flickr.

Brazil is home to the largest population of Italians outside of Italy, many of whom are centered in São Paulo because their ancestors came to work the coffee plantations of the interior of São Paulo state. If you are into food, don’t miss the restaurants in this neighborhood.

21. Liberdade

liberdade Sao Paulo
Brazil has the largest number of Japanese living outside Japan of any country in the world, and many of these Japanese Brazilians live in São Paulo. The Japanese neighborhood, called Liberdade, is a fun place to explore and see how the influence of Japan has influenced Brazilian life here and, of course, try some great food. On Sundays, an enormous market takes place in the public square of Liberdade, and thousands of people from around the city attend.

Food

22.  Alcabarra or another vegetarian restaurant

vegetarian restaurant sao paulo

The delicious vegetarian buffet at Alcaparra

Brazil is more known for its beef and pork, but there are many good vegetarian restaurants in São Paulo. Many of them are buffet style and offer vegetarian and vegan dishes and natural juices. A small one that I like is Alcaparra, at Av. Pompéia, 2544, but Apfel in downtown and Asparagus off Avenida Paulista are also good.

23. Churrascaria

churrascaria sao paulo

No visit to Brazil would be complete without eating at a good churrascaria. Expect lots and lots of food! The price of the meal includes all the food you can eat but not the drinks or desserts. The meal usually begins with various appetizers arriving at the table and continues with the salad/sushi/hot dish bar; soon after, Gaucho-dressed waiters, known as passadores, visit the table with various cuts of beef on huge skewers. You can point to the place where you want them to cut the meat or let them know that you do not want any. Chicken hearts, sausages, grilled pineapple, and grilled fish are usually served as well.

24.  Drink coffee

coffee in Brazil
Though Starbucks has become trendy among the rich in São Paulo, Brazilian coffee is the real deal here. In fact, Brazil is the world’s largest producer of coffee, and if you watch the locals, you will see that they drink plenty of it, too. Stop at a café or padaria and order acafezinho (espresso), cafe com leite, or cafe pingado (hot milk with a shot of espresso added to it, slightly stronger than cafe com leite). I don’t recommend ordering cappuccino because chocolate is added, unless you like coffee that tastes like chocolate.

25. Neighborhood markets

Sao Paulo markets

No matter where you are staying, ask where the nearest feira (outdoor market) is. Small neighborhood markets make a perfect place to not just buy fresh produce but also get an up-close view of the beautiful displays of fruits, veggies, eggs, and other products, usually arranged perfectly on tables covered in colorful striped tarps. I love the care that goes into these local pop-up markets.

26. CEASA

ceasa

Photo credit: LilliDiver on Flickr
CEASA (pronounced say-ah-zah) is the food market to visit in Brazil. It covers 7.5 million square feet and is one of the largest food markets in all of Latin America. You will see beautiful displays of every variety of fruit imaginable from Brazil and beyond. This is where my husband spent his Sunday mornings shopping with his mom. Open Wednesday, Saturday, and Sunday. CEASA is a bit out of the city center and is probably most easily reached by taxi.
CEASA also hosts the largest flower and plant market in Brazil on Tuesday and Friday mornings (it’s finished by 10:30, so get here early) in the MLP Pavilion of CEASA.

27.  The best Brazilian snack: pastel

pastel
Pastel (plural = pasteis) is a deep-fried dough stuffed with your choice of filling, from “pizza” (tomato, basil, and cheese) to ground beef or palm hearts. Look for pastel sellers at outdoor markets or at pastelerias, common on the streets of São Paulo.

28. Eat at a padaria

Sao Paulo cafe
Padarias, or bakeries, are like the daily cafés of Brazil. Brazilians flock here in the morning for excellent coffee, a quick breakfast, and juice. They may also stop in at lunch or in the evening for pizza, fresh pao de queijo (hot cheese bread), or a meal (some padarias offer buffet food por kilo, or by the kilo).

29.  Drink coconut water & visit juice bars

coconut water brazil
Drinking coconut water is a normal part of most Brazilians’ routine, and it’s available all over the streets of São Paulo. Look for guys selling it on street corners, from vans like the one below, or at outdoor markets. It’s a great way to hydrate on a hot day. Also worth trying (a few times) are the enormous variety of juices available at juice bars. Don’t be surprised if they ask you if you want sugar in your juice; many juices are made from frozen pulp of fruits from the Amazon, and they are sour without the addition of sugar.

30. Pizza

sao paulo pizza
Paulistanos love to eat pizza, and their pizza is good! You can order it from the neighborhood pizzeria to pick up or for delivery. Though it’s not exactly cheap (almost nothing in São Paulo is!), it makes an easy and reliable meal. My favorite is “rucola” (above): arugula with sun-dried tomatoes and kalamata olives.
I hope these ways to experience the culture, markets, and food in São Paulo help you if you’re visiting the city or inspire you to learn more about the largest city in South America (and one of the largest cities in the world). São Paulo definitely has its problems, but it is a vibrant city that is on its way to becoming a real tourist destination.

Posted by Eliana Souza - SPin Brazil Tours - with authorization from Jenna Francisco