The streets of São Paulo city are full of cars, particularly during the rush time. A lot of people complained about the traffic jams however it seems very difficult for some of them to replace the personal car by another way of transportation.
It is not only a question of awareness about pollution, quality of life in contraposition with selfishness and egocentrism. According to psychologists and psychiatrists the car is related to power and speed, features easily linked to virility and consequently identified much more with the male universe. Disregarding the sense of independence and freedom, not by chance the car is humanized by the man who takes care of him like a precious object alike the beloved woman. It is not enough to observe and see it, it is necessary to listen to the sound of the engine, to smell the flavor of the new interior and to feel the power in your hands when you are driving.
Considering the woman´s independence and inclusion in the labor market, the profile of the drivers has changed. A raising number of women see the car with other eyes - not only as a way of transport that should be silent and safe, and some love to drive as well. Nowadays even the family has another weight in the decision of purchasing a new model.
All these trends and updated variations could be double-checked at the International Motor Trade Show that is taking place at Anhembi events pavilion in the north side of the city. About fifty international brands and almost five hundred cars should be exposed for trying to mess with the subconscious of the crazy fans. It is an evidence that Brazil plays a significant role and belongs to the elite of the automobile industry.
All the international and Brazilian manufacturers would show their new hits and concept cars. Audi will promote short test drives around the venue, GM will have a Stock Car simulator in its stand, Fiat will bring a special series with exclusive furnishings conceived by Gucci, Ford will award the best design for EcoSport with a Ka car, Volvo will show an app that can track and block the car, Volkswagen will bring the Fusca show with dancers and Djs, BMW will display all the motorcycles line, Toyota will stimulate visitors with football video games and the MMA fighters will be guests from Renault, amongst other attractions. However the cherry in the cake will be the elegant and supersport models from the Italian mythic brands Ferrari and Maserati. The convertible V-8 Ferrari 458 Spider of R$ 2,05 million will share the attention with the V-8 Maserati GranCabrio Sport, of R$ 900 thousand.
The analysts are predicting a hard traffic in the region as a huge number of visitors should be expected to admire and dream of the new toys, even considering the entrance tickets are expensive.
27º Salão Internacional do Automóvel de São Paulo - www.salaodoautomovel.com.br
From October 24th to November 4th, 2012
Pavilhão de Exposições do Anhembi - Av. Olavo Fontoura, 1.209 - Santana - São Paulo/SP
Tickets have different prices during the working days and the holidays & weekends
Adults
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Adults
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Children &
students
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Children &
students
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By anticipation
|
Box office
|
By anticipation
|
Box office
| |
Working days
|
R$ 50,00
|
R$ 55,00
|
R$ 25,00
|
R$ 27,50
|
Holidays & weekends
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R$ 70,00
|
R$ 80,00
|
R$ 35,00
|
R$ 40,00
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